Vivian Jackson

Successful Digital Marketing Measurement

Blog Post created by Vivian Jackson on Nov 17, 2015

This infographic is a little text-heavy. On the positive side, it details 40 digital marketing metrics that bear tracking. I was surprised to read that only 21% of content marketers are successful in measuring ROI and that only 50% use data to drive social media strategies.

 

The three areas where metrics should be tracked:

  • Email
  • Social media
  • Content

 

Here's to linking effort to business goals!

 

SocialMedia_metrics_550px.png

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