Tyillere Hansen

Oracle OpenWorld 2015 Done Right with Hitachi!

Blog Post created by Tyillere Hansen on Oct 30, 2015

With over 60,000 attendees from 141 countries, Oracle OpenWorld 2015 was enormous. As it was my first time at OOW, I marveled at the complete takeover of San Francisco, as well as the incredible job Oracle and their teams did to manage the logistics of such a large scale event. I was also equally impressed at Hitachi’s substantial presence and tremendous execution. With prime real estate on the show floor, the Hitachi booth was striking with the Team Penske Indycar front and center. Props to everyone on the Hitachi team for such an incredible event.


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Hitachi had a great booth with engaging demos around cloud, big data, social innovation, converged systems, DIET and more. However, the biggest draw was, three-time Indianapolis 500 winner, Helio Castroneves' two appearances. He signed die-cast cars and took pictures with the lucky folks who were able to make it through the line that wrapped around the booth on Monday and Tuesday. Helio also participated in Hitachi’s 2nd Annual Fast Data Panel on Monday evening that included folks from Hitachi, Team Penske, Oracle, as well as a couple members from Oracle Team USA. They focused on the importance of taking big data and translating it into actionable, competitive advantages. Organizations across the globe could benefit by some of the same “big data in action” thinking.


Call me a nerd, but some of my favorite moments of the conference were the keynotes. Sunday’s keynote with Larry Ellison was great. Ellison’s message was compelling around a new era of cloud computing and he highlighted the fact that Oracle and Microsoft are the only two fully ready to compete at the SaaS, PaaS and IaaS levels. The message that Oracle wants to be a major player in the cloud came across loud and clear.


Ellison’s keynote on Tuesday was equally engaging. Again he touted Oracle’s cloud capabilities for much of his presentation, but he also talked about security. He highlighted the importance of pushing security down the stack all the way to the silicon. Doing so allows everything up the stack to inherit the benefits of security baked into the silicon. Of course tied to this philosophy was the announcement of Oracle’s new M7 Microprocessor with memory intrusion detection, near zero performance impacting encryption and SQL in silicon. Ellison made a compelling case around the benefits of driving security down the stack so it will be interesting to see how competitors and partners alike respond.


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I couldn’t make the summary complete without mentioning the customer appreciation party with Elton John and Beck. Admittedly, I didn’t stick around for Beck, but Sir Elton John was impressive. He sounded like he was in a studio. He is a true performer and still has it after all these years - the proof is in his jacket!


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We had a tremendously busy, yet very successful week. I’m looking forward to see how Hitachi as one of only 11 Diamond level Oracle partners can grow the alliance and collaborate around cloud, big data and engineered (converged) systems - Yes, there’s room and applicability for both Hitachi and Oracle’s converged systems in the data center. The opportunity is ripe and we’ve never had more resources dedicated to making our alliance a success as we do now. Hitachi and Oracle will do some great things over the next 12 months and I can’t wait to see where we are when #OOW16 rolls around.




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