October brings the real fall season and also new perspectives on how the next calendar year will advance technology areas that are rapidly changing in the Telecom and Media sectors. There is an ever increasing consumption of digital video from social media sources, OTT providers, and Telecom operators, and Broadcasters. Numerous media outlets, articles, and journals have tried to capture the known transition from linear to digital consumption by all measurable areas and some have estimated that over 50% of average global telecom data network traffic is video. With this trend it seems inevitable that Telecom operators will transform to become the next generation broadcasters of all video content which provides a great opportunity for data driven addressable advertising.
This month will focus on Digital Transformation for Telecom and Media in a series 4 segments that will cover how both industries are merging due to consumer behavior changes and mainstream adoption of telecom operator delivered value added services. The first installment will focus on:
What does Digital Transformation mean to a Telecom?
Data Intensive Content is delivered everyday with a wide variety of means from social media platforms such as Facebook Live, Instagram Story, Snapchat, Twitter video, as well as OTT platforms such as Netflix, Hulu, Amazon Prime, Vudu, and Telecom Operator video services to Smart TVs over fixed Broadband WIFI and to Tablets and Phones over 4G LTE Wireless. Other services such as music streaming, application updates, smart home, ehealth, and backup also consume significant bandwidth on a Telecom data network. Global Telecoms are faced with a challenge of managing quality of service amongst different data intensive services with increasing user counts. The use of adaptive realtime analytics coupled with historical analytics of multi-factor data elements will be required to manage the next generation of digital services that balance QoS with SLAs.
Telecoms represent the backbone of all next-gen smart services where traditional 'analog' based platforms will transform for advanced digital services that leverage intelligent and adaptive dynamic reconfiguration to meet the needs of Telecom consumers. Internet of Things (IOT) requires wide scale connectivity that will drive the adoption of connected services platforms that leverage machine learning and assisted intellegence to enable better living and productivity.
Digital Transformation for Telecommunications services providers means a great challenge and unprecedented opportunity to evolve the worlds connectivity to levels that benefit all humankind in ways that have not been widely seen. With 5G mobile data, cellular networks become the new wifi hot spots, streaming video will be delivered mostly by terrestrial IP networks, and smart cities will emerge across the globe.