I grew up in Michigan where hockey dominated every day conversation. It snowed most of the year and as soon as the ice froze, skates were pulled out. Which is why I have drawn the parallel for scoring in social business strategy with hockey?
Certainly being persistent, repeating you and being resilient are characteristics we understand. But what I believe we must embody in our actions and words are:
- Honest conversation. From strategy model development conversations to actual community conversation. We look in the mirror through social every day and we must be honest with ourselves, with our words, with our actions and our approaches.
- Authenticity. We approach our strategy development and social business validation process with authenticity with our peers, our clients and our ecosystem with that top of mind. A shout out to many great thinkers in this area, including: Joe Pine, Brene Brown, Marcia Reynolds and Sally Helgesen.
- Trust. If we do the H and A well in our work, the trust comes later. But it is paramount to successful dialogue, strategy development and conversation to establish trust. By the way, it isn’t monetized yet although people are trying to do so. Trust to me is something that is hard to achieve but easily lost.
Just thought I would take a few moments out of a busy day to share some secret sauce.