Edouard Monseau

5 Things You’re Doing Wrong in Social Selling

Blog Post created by Edouard Monseau on May 27, 2016

The aim of this blog is to quickly correct 5 elements to help you do your social selling better. Let’s go!

 

Make your Linkedin rock

First I want you to open your Linkedin profile. Are you proud of how your resume stands out there? Good! Now… you’re gonna have to forget it. Linkedin is not an online resume anymore if you’re doing selling. Forget what you knew about it! You want your customers/prospects to go to your profile and think “oh this guy is just like me!”, so build yours to resonate with theirs. Hence you need to go to your customers’ profiles and identify some common points they have in terms of interests and skills, and then add it to your profile.  Check!

 

Have a best-in-class Twitter profile

Maintain a dynamic, good-looking, and transparent profile. What you want is for the people to go to your profile and know who you are and why you’re interesting. So have your real name, and in the description section explain what drives you help your clients. Be sure to state your belonging to your company (#emp at “company” for example) and that the views here are your own.

In case a prospect/client will go to your profile, pin one of your nice tweets on top of your timeline (you’ll find the option for this by clicking the 3 dots at the bottom of your tweet window).

 

Create better tweets

Statistics show a dramatic increase in visibility for  your tweets when you use #hashtags, @handles and pictures, so take advantage of it! Be sure to have at least 2 of these 3 elements in your tweet. Be short and interesting, try to leave some characters for the people to add their own comments if they want to retweet you.

 

Use the right pictures

… meaning the pictures you’ve got the right to use. As much as possible use your own pictures or ask you company for a link to the material they’ve designed for this purpose. Oh, and this way you’re sure you’re not actually advertising for your competitor’s content.

 

Use KPIs other than ROI

Prospects are 72% more likely to make a purchase after following or interacting with a company on Twitter. However when it comes to social selling it’s hard to win a conversation about ROI as the latter can’t be measured the usual way… So be sure to focus on the right KPIs that are share of voice, reach, or mentions!



I hope these 5 tips helped you build a stronger social presence! So… Why use a cat picture for this blog? Well, that was a cool one; didn’t it draw your attention?

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