Social Innovaiton is the way of the Hitachi future; you have certainly have heard me talk about it in my earlier blogs, as well as colleagues like Hu Yoshida . But one of my colleagues, SImon Steele in the UK, found a brilliant BOOK (142 pages of it) on the Hitachi Website which describes in detail the how, what and why of Social Innovation. It makes for an interesting read and shows you why Hitachi cannot be held in the same breath as EMC, IBM or HP. We are simply not the same as them!
I hope you enjoy the read Have a look here. http://www.hitachi.com/rev/pdf/2014/r2014_technology_all.pdf