Retailers and consumer facing businesses have always had to deal with a big data problem as “retail is detail.” This problem is only getting worse due to a number of major trends including mobility and the Internet of Things. While big data is an enabling technology, retailers need to identify how it can be used to drive real business value. Accordingly to recent research a quarter of the retail CIO’s say while they are actively collecting big data they are not yet leveraging it to actually improve customer service. Making big data real must begin with a strategic business discussion. Big data represents an opportunity to change how retailers source sell and service their customers by tracking new signals, finding new patterns and listening to the voice of the customer within the digital noise. Although this may seem like something that would only be possible in the distant future, there are already several real world examples of how retailers are leveraging big data and mobility to engage shoppers in innovative ways anytime, anywhere.
This whitepaper identifies the major trends driving big data, provides some success stories of retailers that are innovating & leading the way, and recommends what retailers should do to leverage the value of big data and mobility as first step to digital transformation.