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The User Experience & Design (UXD) team at Hitachi America partnered IIT (Illinois Institute of Technology) Institute of Design to host a design thinking workshop at the Hitachi Global Center for Social Innovation - North America (CSI-NA) on October 20 & 21, 2016.


The need for collaboration between experts from a range of fields is greater than ever before as the solutions required by customers and society grow in complexity. The workshop participants set aside two whole days for this hands-on workshop, and engaged in all phases of solution development – everything from aligning solution with organizational strategy to problem framing, critical ideation, and prototyping.


It was a rare opportunity to gain user insights, and connect with colleagues through fun games and collaborative activities for researchers and designers from every lab in Hitachi America R&D as well as the Hitachi Insight Group, to learn basic concepts in design thinking, and practice interviewing real professionals.


As diverse as our expertise may be, we are all united by our passion to overcome challenges and resolve issues, and it is always more fun to work together.  Check out the video of highlights from the workshop below.



For more details on the workshop, please contact “” or